Welcome to the Cedar Collab. insights library: marketing strategy and leadership for B2B startups, public sector teams, and growing businesses. Whether you’re rebuilding after layoffs, launching a new campaign, or scaling smart, these posts are here to help you think clearly, act decisively, and grow without the fluff.
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5 Marketing Strategies for Higher Education in 2025
Explore five innovative marketing strategies for higher education in 2025, focusing on efficiency, t…
Fractional CMO vs Full-Time CMO: Cost and Benefits Guide
Explore the differences between fractional and full-time CMOs to determine the best fit for your bus…
7 AI Marketing Tools Driving B2B Startup Growth in 2025
Explore essential AI marketing tools for B2B startups in 2025, enhancing efficiency, engagement, and…
Why Hiring More Salespeople Isn’t the Solution to Your Growth Challenges
Hiring more salespeople doesn’t always mean more revenue. Without efficient systems to support the…
How to Leverage AI for Business Resilience in Uncertain Times
In an unpredictable, relatively unstable market, many executives look to technology to solve problem…
Case Study: From Panic to Purpose, Integrating Systems for Growth at Northwest Harvest
How Northwest Harvest integrated systems, modernized channels, and cut donor costs by 35% while grow…
Integrating a Marketing Platform with Your Fractional CMO: Key Considerations
We live in an era of immense uncertainty, with growth – and challenges – behind every co…
Case Study: Surviving a Layoff Crisis
Navigating the aftermath of layoffs is a challenging endeavor for any organization. Our founder rece…
Case Study: Billboards in Minnesota, or How Scrappy ABM Drove Global Growth
How Funnelback scaled into North America with scrappy ABM, right-sized systems, and steady leadershi…